Digital Marketing Executive

We are looking for a results\-driven Digital Marketing Executive with hands\-on experience in Meta Ads, Google Ads, and SEO. The ideal candidate should be capable of planning, executing, monitoring, and optimizing digital marketing campaigns to generate quality leads, increase website traffic, improve search visibility, and maximize ROI.

Key Responsibilities:

Meta Ads

\* Plan, create, manage, and optimize campaigns across Facebook and Instagram using Meta Ads Manager.

\* Manage lead generation, traffic, conversion, awareness, and remarketing campaigns.

\* Conduct audience research and build custom, lookalike, and retargeting audiences.

\* Perform A/B testing of creatives, ad copy, audiences, placements, and campaign objectives.

\* Monitor key metrics such as CPL, CPA, CTR, CPC, ROAS, and conversion rate.

\* Optimize campaigns and budgets based on performance.

Google Ads

\* Create and manage Google Search, Display, Performance Max, and remarketing campaigns.

\* Conduct keyword research and competitor analysis.

\* Optimize keywords, match types, negative keywords, ad copy, bidding strategies, and budgets.

\* Monitor conversion tracking and campaign performance.

\* Improve Quality Score and overall campaign ROI.

\* Prepare regular performance reports with actionable recommendations.

SEO

\* Develop and execute on\-page, off\-page, and technical SEO strategies.

\* Perform keyword research and map target keywords to relevant landing pages.

\* Optimize website content, title tags, meta descriptions, headings, internal linking, and URLs.

\* Conduct technical SEO audits and identify indexing, crawling, Core Web Vitals, and other website issues.

\* Plan and execute ethical link\-building and off\-page SEO activities.

\* Monitor keyword rankings, organic traffic, conversions, and competitor performance.

\* Work with content and development teams to implement SEO recommendations.

Analytics \& Reporting

\* Use Google Analytics 4 (GA4\), Google Search Console, Google Tag Manager, Meta Ads Manager, and Google Ads for tracking and analysis.

\* Set up and validate conversion tracking where required.

\* Prepare weekly/monthly reports covering paid advertising and organic search performance.

\* Analyze campaign and website data to identify opportunities for improving leads, conversions, and ROI.

Required Skills

\* Hands\-on experience with Meta Ads and Google Ads.

\* Strong understanding of SEO, including on\-page, off\-page, and technical SEO.

\* Knowledge of GA4, Google Search Console, and Google Tag Manager.

\* Good understanding of conversion tracking, remarketing, landing pages, and marketing funnels.

\* Strong analytical and problem\-solving skills.

\* Ability to manage multiple campaigns and priorities simultaneously.

\* Good written and verbal communication skills.

\* Basic knowledge of WordPress/CMS and HTML is an advantage.

\* Experience with SEO tools such as Semrush, Ahrefs, Screaming Frog, or similar platforms is an advantage.

Qualifications

\* Bachelor’s degree in Marketing, Business, Communications, IT, or a related field is preferred.

\* Relevant certifications in Google Ads, Google Analytics, Meta, or SEO will be an added advantage.

\* Demonstrable experience managing digital marketing campaigns with measurable results.

What We’re Looking For

We’re looking for someone who combines \*performance marketing and SEO expertise\* and can take ownership of campaigns from strategy through execution and optimization. The candidate should be data\-driven, proactive, up to date with digital marketing trends, and focused on delivering measurable business growth.

Pay: AED2,500\.00 \- AED3,000\.00 per month

Experience:

• Digital Marketing Executive: 1 year (Required)

Work Location: In person