Digital Marketing Specialist
OKSA DEVELOPER
Dubai, UAEMid-levelMarketing & Communications
Opens the original posting on Indeed.
About the role
Job Description
Roles \& Responsibilities
Landing Page Development and Optimization
Design, develop, and optimize landing pages for various campaigns to improve user experience and maximize lead conversion rates.
Conduct A/B testing on landing pages, analyzing performance and implementing changes to optimize conversion.
Website and Backend Management
Handle technical updates and edits on the company website, ensuring alignment with marketing campaigns and lead generation goals.
Ensure website functionality, SEO structure, and usability meet industry standards and appeal to UAE real estate prospects.
Manage CMS (e.g., WordPress) and perform backend maintenance to improve site performance and user experience.
Lead Generation and CRM Integration
Launch lead generation campaigns by implementing tracking mechanisms, ensuring accurate lead capture and reporting.
Integrate website forms and landing pages with CRM tools (e.g., Salesforce, HubSpot, Bitrix 24, etc.) for seamless lead flow and tracking.
Collaborate with the Digital Marketing Manager to refine the lead qualification process and ensure all leads are accurately captured.
Email and WhatsApp Marketing
Develop and execute email and WhatsApp marketing campaigns, focusing on audience segmentation, content personalization, and message scheduling.
Analyze email and WhatsApp campaign performance, making adjustments to improve engagement and conversion rates.
Ensure compliance with UAE\-specific regulations for email and WhatsApp marketing.
Technical Analytics and Data Tracking
Set up and monitor digital analytics tools (e.g., Google Analytics, Tag Manager) to track website and campaign performance.
Implement tracking codes, UTMs, and pixels on digital assets to monitor user behavior and conversions accurately.
Regularly provide data\-driven insights to the marketing team, highlighting areas for improvement and optimization.
Continuous Improvement and Industry Awareness
Stay updated on the latest digital marketing tools, trends, and best practices within the UAE real estate sector.
Proactively suggest new tools, technologies, and strategies that could enhance lead generation and improve digital marketing efficiencies.
Desired Candidate Profile
- Bachelor’s degree in marketing, Communications, or a related field.
- Experience: Minimum of 3 years in digital marketing, specifically within the UAE real estate sector (lead generation).
- Strong knowledge of paid advertising platforms (Google Ads, Meta Ads, Facebook Ads, Instagram Ads).
- Familiarity with website analytics and ad performance tools like Google Analytics and Facebook Business Manager.
- Excellent understanding of current digital marketing trends, SEO, and SEM.
Pay: Up to AED5,000\.00 per month
Work Location: In person
From the live posting. Full details at the application link above.
Benchmark held
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