Performance Marketing Manager

ABOUT EDENRED

Edenred is the leading digital platform for corporate services in the areas of benefits, professional mobility, and B2B payments.

Operating in 44 countries, it connects more than 60 million users to over 2 million partner merchants through more than 1 million client companies.

Edenred offers solutions dedicated to employee engagement (meal vouchers, commuting, gift vouchers, wellness, rewards, and preferential offers to boost purchasing power), mobility (multi-energy solutions, including EV charging, fleet management services, maintenance, toll, and parking), and corporate payments (virtual cards). In addition to its own solutions, Edenred also distributes offers from more than 120 partners on its platform.

True to the Group's purpose, "Enrich connections. For good.", these solutions enhance users' well-being and purchasing power and simplify the lives of professional drivers while promoting access to healthier food, more environmentally friendly products, and more sustainable mobility. They improve the attractiveness and efficiency of businesses and vitalize the employment market and the local economy.

Edenred’s 12,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day.

In 2024, thanks to its global technology assets, the Group generated a business volume of nearly €45 billion, mainly through mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC Next 20, CAC Large 60, Euronext 100, Euronext Tech Leaders, FTSE4Good, DJSI Europe Index, DJSI World Index, and MSCI Europe.

THE UAE CONTEXT

Edenred UAE is a fast growing payroll service provider serving more than 15,000 business and more than 2.2 million unbanked employees. We service over 10 banks and 35 financial institutions. We offer a unique value proposition for companies to manage their payroll and for employees to receive their salaries and use it in the simplest way offering multiple value added services via our mobile app (money transfer, mobile recharge and card services)

THE ROLE

This role owns the B2B lead generation engine. The system that acquires, qualifies, and delivers sales-ready leads to the commercial team. You will own the full lead generation system - strategy, budget, measurement, execution, and the operating rhythm between Marketing and Sales.

You are the architect of how leads are generated, measured, qualified, and converted into sales qualified lead pipeline. You will build the performance infrastructure, define the funnel stages, run structured experiments, and hold yourself accountable to revenue pipeline targets.

RESPONSIBILITIES

1. Lead Generation Strategy & Channel Roadmap

a. Translate market research, competitive intelligence, and customer insights into positioning, value propositions, and creative angles. Ability to design and run primary customer research (surveys, interviews) to generate these inputs is a strong plus.

b. Create and own the lead generation marketing strategy including channel mix, budget allocation, experiment pipeline, and execution standards

c. Define and manage the channel roadmap across paid (Google, Meta, Bing, LinkedIn), organic, referral, and partner channels

d. Set and continuously refine revenue pipeline targets by channel, translating top-of-funnel activity into sales-qualified pipeline forecasts

2. Performance Measurement & Reporting

a. Build and manage a performance measurement system for lead generation with KPIs defined for each stage of the lead lifecycle

b. Create dashboards and establish a reporting cadence that gives stakeholders (Sales, Leadership) real-time visibility into funnel health

c. Implement a structured testing methodology (A/B and multivariate) across landing pages, ad creatives, targeting, and lead capture flows

d. Mentor Sales and Telesales teams on optimization best practices, conver