Performance Marketing Manager

Purpose of the role

• The Performance Marketing Manager is responsible for owning, executing, and optimizing paid media campaigns across multiple platforms and four brands, ensuring strong performance, clean structure, and full data transparency. This is a hands\-on role, combining strategic thinking with daily campaign execution, while leading and mentoring a junior performance marketer.

Key Areas of Responsibilities

• Plan, create, launch, and manage paid media campaigns across:
• Meta (Facebook \& Instagram)
• Google Ads (Search, Display, YouTube, Performance Max)
• TikTok Ads, Snapchat Ads, and other relevant platforms
• Own the full campaign structure, including:
• Campaign, ad set, and ad setup
• Naming conventions
• Budget allocation and pacing
• Platform\-specific best practices
• Actively manage and optimize campaigns on a daily basis to drive growth, efficiency, and scale across different brands and objectives.
• Define and implement a clear and structured UTM framework across all paid channels to ensure accurate tracking and full transparency for stakeholders.
• Ensure correct implementation of tracking events using tools such as Google Analytics, Google Tag Manager, and platform pixels.
• Analyze performance data to identify trends, insights, risks, and opportunities, translating them into clear recommendations and actions.
• Produce and present:
• Weekly performance updates
• Monthly in\-depth reports with insights and next steps
• Work closely with Brand Managers, Creative, Content, CRM, and technical teams to ensure alignment between media strategy, creatives, and business goals.
• Proactively provide content and creative ideas, trends, and out\-of\-the\-box testing concepts to continuously improve performance.
• Allocate and manage budgets efficiently across platforms to maximize ROI and performance impact.
• Stay up to date with platform updates, trends, new ad formats, and industry best practices.
• Manage, mentor, and guide a Junior Performance Marketing Executive, ensuring quality, structure, and learning development.

Professional Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 5\+ years of proven hands\-on experience managing paid media campaigns with strong performance results.
• Demonstrated experience managing multiple brands or accounts simultaneously.
• Strong practical experience with: Meta Ads, Google Ads, TikTok Ads, Snapchat Ads (or similar emerging platforms)
• Solid understanding of:
• Funnel strategies
• Attribution and tracking
• Creative testing frameworks
• High proficiency in Google Analytics, Google Tag Manager, Google Ads Manager, Meta Ads Manager, TikTok Ads Manager, and CRM platforms.
• Strong analytical skills with the ability to turn data into actionable insights.
• Excellent organizational skills and attention to detail, especially in campaign structure and tracking

Interpersonal Requirements

• Highly organized, structured, and detail oriented.
• Strong communicator, able to explain performance clearly to different stakeholders.
• Proactive, curious, and continuously testing new ideas.
• Comfortable leading while remaining operational and hands\-on.
• Collaborative mindset and ability to work in a fast\-paced, multi\-brand environment.

Please forward your CV to hr@kcalworld.com