PPC (Pay-Per-Click) Specialist - Performance Marketing & Lead Generation

About Us

Coach Transformation Academy is a globally recognized coach training and leadership development organization headquartered in Dubai, delivering ICF\-accredited coaching certification programs and corporate leadership solutions to clients worldwide.

About the Role

We're looking for a hands\-on performance marketer whose primary mission is lead generation. You'll own our paid campaigns end\-to\-end, Google Ads and Meta Ads, and use CRM data and analytics to continuously improve lead quality, volume, and cost per acquisition.

Key Responsibilities

• Plan, launch, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube) focused on lead generation
• Run Meta Ads (Facebook/Instagram) campaigns end\-to\-end: audience building, creative testing, budget management, and scaling
• Own performance metrics: CPL, CAC, conversion rates, ROAS and report on them weekly
• Manage and analyze leads in the CRM: tracking sources, lead quality, funnel stages, and conversion insights
• Build and send EDM/email marketing campaigns for nurturing and re\-engagement
• Set up and monitor tracking: GA4, Google Tag Manager, Meta Pixel, conversion events
• Run A/B tests on ads, landing pages, and email campaigns
• Coordinate landing pages and creatives with design/content resources
• Support broader marketing activities: campaign calendars, promotions, and occasional social media content

Requirements

• 2–4 years hands\-on experience in performance marketing with a proven lead generation track record
• Expert\-level, practical command of Google Ads and Meta Ads Manager — you've personally managed budgets and scaled campaigns
• Strong analytics skills: GA4, Google Tag Manager, campaign dashboards, and CRM reporting
• Experience with CRM platforms (HubSpot, Zoho, Salesforce, or similar) and email marketing tools (Mailchimp, ActiveCampaign, or similar)
• Data\-driven mindset — comfortable making decisions from numbers, not guesses
• Excellent written English for ad copy and email campaigns
• Based in the UAE and available to join immediately (preferred)

Nice to Have

• Google Ads / Meta Blueprint certifications
• Experience marketing education, training, or professional services
• Basic landing page skills (WordPress, Unbounce, or similar)
• LinkedIn Ads experience

How to Apply

Send your CV along with a short note on a lead generation campaign you personally ran, the budget, the results, and what you'd do differently to tauseef.coachtransformation.com

Pay: AED3,000\.00 per month

Work Location: In person