Channel Partner Manager

About SamTech Middle East:

SamTech Middle East FZ LLC is a technology company specializing in fleet management, GPS tracking, telematics, and smart mobility solutions. Our flagship Smarttrace platform enables organisations to improve fleet visibility, operational efficiency, safety, asset utilisation, and overall fleet performance.

As part of our growth strategy, we are expanding our indirect sales and channel network across the UAE and wider regional markets. Job Summary:

We are looking for an experienced and commercially driven Channel Partner Manager to develop, manage, and grow SamTech’s reseller, distributor, system integrator, and strategic partner network.

The successful candidate will be responsible for identifying and recruiting suitable channel partners, developing joint business plans, enabling partners to effectively position SamTech solutions, and generating a healthy pipeline of opportunities through the indirect sales channel.

This is a hands\-on role requiring a combination of partner management, business development, sales, relationship building, and commercial execution. Key Responsibilities:Channel Partner Development:* Identify, research, and recruit new channel partners, resellers, distributors, system integrators, and technology partners.

• Develop and maintain a strong partner pipeline across target markets and industry segments.
• Assess potential partners based on market reach, customer base, technical capabilities, sales capacity, and strategic fit.
• Establish productive and long\-term relationships with key partner stakeholders.
• Develop partner onboarding and engagement plans.

Partner Sales \& Business Development:* Work closely with partners to identify new business opportunities and develop qualified sales pipelines.

• Create joint business plans, sales strategies, and go\-to\-market initiatives with key partners.
• Support partners in identifying target customers, verticals, projects, tenders, and opportunities.
• Monitor partner\-generated opportunities from identification through qualification, proposal, negotiation, and closure.
• Drive revenue growth through the indirect channel and ensure partners are actively generating business.

Partner Enablement:* Provide partners with the necessary product knowledge, sales support, presentations, solution information, and commercial materials.

• Coordinate product and solution training for partners in collaboration with the technical and product teams.
• Ensure partners understand SamTech’s solutions, value proposition, target markets, and competitive positioning.
• Support partners in preparing technical and commercial proposals where required.

Opportunity \& Pipeline Management:* Maintain accurate records of partner activities, opportunities, forecasts, and sales pipelines.

• Regularly review partner performance and opportunity status.
• Track KPIs including partner recruitment, partner activation, pipeline generation, revenue contribution, and conversion rates.
• Provide regular channel sales reports and management updates.
• Identify gaps in partner performance and develop corrective action plans.

Strategic Partnerships:* Identify opportunities for strategic alliances with companies whose products or services complement SamTech’s solutions.

• Explore opportunities with system integrators, fleet solution providers, IT companies, security companies, automotive businesses, government suppliers, and other relevant organisations.
• Develop joint marketing, tender, project, and business\-development opportunities.

Internal Coordination:* Work closely with Sales, Marketing, Technical, Projects, Finance, and Management teams to support partner opportunities.

• Coordinate internally to ensure partner requirements and customer opportunities are addressed efficiently.
• Provide market feedback regarding customer requirements, competitor activity, pricing, and market trends.

Key Performance Indicators (KPIs