Head of Sales, Furniture & Interiors

Head of Sales, Furniture \& InteriorsRole Overview

We are looking for an experienced, commercially driven Sales Manager with strong furniture and interiors industry knowledge to build and lead our dedicated Sales Department across Interior Design, VIP, and B2B accounts.

This role is specifically focused on direct, relationship driven and offline sales initiatives and is separate from our e\-commerce sales channel. The Sales Manager will be responsible for generating incremental revenue through proactive outreach, client meetings, consultations, account development, partnerships, and long term relationship management. The focus is on creating sales opportunities beyond customers purchasing independently through the website or other e\-commerce channels.

Key ResponsibilitiesSales Leadership \& Performance

● Own the revenue target generated specifically through the Sales Department and its direct sales initiatives.

● Lead and manage Interior Designers, VIP Account Managers, and B2B Account Managers, with individual targets for each function.

● Develop strategies to increase direct sales revenue, conversion, average order value, repeat purchases, and customer lifetime value.

● Coach the team on furniture knowledge, consultative selling, outreach, negotiation, relationship building, and closing.

● Monitor individual performance and maintain clear accountability against KPIs and targets.

New Business Development \& Outreach

● Build a structured outbound sales and prospecting strategy to actively generate new revenue outside the e\-commerce channel.

● Lead proactive outreach to interior designers, design firms, developers, hospitality businesses, offices, property companies, and other potential commercial clients.

● Set and monitor outreach, lead generation, meetings, and new account acquisition targets.

● Generate opportunities through prospecting, networking, partnerships, client visits, referrals, and consistent follow ups.

● Identify new customer segments and commercial opportunities to continuously grow the direct sales pipeline.

Interior Design, VIP \& B2B Sales

● Drive conversion of Interior Design consultations and Design Studio visits into furniture sales.

● Develop VIP clients through personalized relationship management, direct recommendations, repeat purchases, and higher value orders.

● Acquire and grow B2B accounts, turning new relationships into recurring commercial business.

● Oversee larger quotations, project requirements, negotiations, client meetings, and account development.

Customer Experience \& Retention

● Ensure all Sales Department clients receive a consistently high level of personalized service.

● Set and monitor standards for the quality, tone, accuracy, responsiveness, and professionalism of client communication.

● Ensure proactive follow ups on enquiries, quotations, projects, and pending opportunities.

● Develop retention and reactivation strategies across VIP, B2B, and Interior Design clients.

● Drive repeat business and long term relationships rather than focusing only on individual transactions.

● Oversee important client escalations and ensure appropriate ownership and resolution.

CRM \& Pipeline Management

● Ensure all outreach, leads, meetings, opportunities, quotations, communication, and follow ups are properly managed through the CRM.

● Maintain a clear distinction between Sales Department generated revenue and regular e\-commerce sales for accurate performance tracking.

● Monitor pipeline value, conversion, outreach activity, follow ups, retention, and closed revenue.

● Maintain accurate sales forecasts and ensure qualified opportunities are actively progressed.

Furniture \& Regional Market Knowledge

● Maintain strong knowledge of furniture categories, materials, finishes, upholstery, customization, and key customer buying considerations.

● Understand made to order products, lead times, custom requirements, and project based furniture