Sales Account Manager (Events & Exhibition)

DUTIES AND RESPONSIBILITIESSales Account Manager – Events \& Exhibitions

The following are the key duties and responsibilities of the position. The list is not exhaustive, and the individual may be required to perform other related tasks as assigned by the immediate supervisor or management.

1\. SALES \& BUSINESS DEVELOPMENT

• Develop and maintain a strong pipeline of new and existing clients within the events, exhibitions, fit\-out, and related industries.
• Identify and pursue new business opportunities through networking, referrals, market research, exhibitions, events, and other sales channels.
• Achieve agreed sales targets, revenue objectives, and business development goals.
• Generate leads, qualify prospects, and convert opportunities into confirmed projects.
• Develop long\-term business relationships with clients to encourage repeat business and referrals.
• Monitor market trends, competitor activities, and industry developments to identify new opportunities.

2\. CLIENT \& ACCOUNT MANAGEMENT

• Act as the primary point of contact for assigned clients throughout the sales and project development process.
• Understand client requirements, objectives, budgets, timelines, and expectations.
• Maintain regular communication with clients and provide timely updates on quotations, proposals, designs, and project status.
• Build strong and professional relationships with key decision\-makers, corporate clients, event organizers, and agencies.
• Handle client inquiries, concerns, and complaints professionally and coordinate with the relevant departments for resolution.
• Maintain accurate records of client information, opportunities, quotations, and sales activities.

3\. SALES PRESENTATIONS \& PROPOSALS

• Conduct client meetings, presentations, and site visits to understand project requirements.
• Prepare and present company profiles, proposals, quotations, and project concepts to prospective clients.
• Coordinate with the Design, Estimation, Production, and Project Management teams to develop suitable solutions for clients.
• Follow up on submitted quotations and proposals and negotiate commercial terms where required.
• Ensure proposals are professionally prepared, commercially viable, and aligned with client requirements.

4\. EVENTS \& EXHIBITION PROJECT SALES

• Develop sales opportunities for exhibition stands, event structures, interiors, fit\-out works, branding, and related event services.
• Understand exhibition requirements including stand size, location, design concept, build\-up and dismantling schedules, venue regulations, and client requirements.
• Coordinate with internal teams to ensure that proposed solutions can be delivered within the required budget and timeline.
• Attend exhibitions, events, venue meetings, and site inspections as required.
• Maintain awareness of major exhibitions, trade shows, conferences, and events to identify potential business opportunities.

5\. COMMERCIAL \& NEGOTIATION

• Prepare and negotiate quotations, commercial proposals, and contracts within the company's approved guidelines.
• Negotiate pricing, payment terms, scope of work, and commercial conditions with clients while protecting company margins.
• Coordinate with the Estimation and Finance teams regarding project costing, payment terms, credit requirements, and outstanding payments.
• Monitor sales orders and ensure that agreed commercial terms are properly documented.
• Support the collection of outstanding client payments when required.

6\. PROJECT HANDOVER \& INTERNAL COORDINATION

• Ensure a proper handover of confirmed projects to the Project Management and Operations teams.
• Provide complete and accurate information regarding client requirements, approved quotations, drawings, specifications, deadlines, and commercial conditions.
• Coordinate with Design, Production, Procurement, Logistics, and Project teams to ensure smooth project execution.
• Remain involved throughout the project lifecycle to maintain cli