Social Media Specialist/Graphic Designer

JLL supports the Whole You, personally and professionally.

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.

Position Overview:

We are seeking a creative and data\-driven Social Media Executive / Digital Marketing specialist to build

and manage the online presence of a premium residential compound in Riyadh. The successful candidate

will be responsible for developing and executing digital marketing strategies, managing social media

channels, creating engaging content, driving online lead generation, and enhancing brand reputation

across all digital platforms.

Key Responsibilities:

Social Media Management

Develop and execute comprehensive social media strategy across all relevant platforms (Instagram, Facebook, Twitter/X, LinkedIn, TikTok, Snapchat)

Create, schedule and publish high\-quality content daily aligned with brand guidelines and community calendar

Manage community engagement including responding to comments, messages and mentions

Monitor social media trends and incorporate relevant content themes and formats

Develop platform\-specific content strategies optimized for each channel's audience and algorithm

Coordinate influencer partnerships and brand ambassador programs

Manage social media advertising campaigns with monthly budget allocation and ROI tracking

Grow follower base organically and through paid campaigns with monthly growth targets

Conduct social listening and sentiment analysis to track brand perception

Create and maintain social media content calendar aligned with leasing objectives and community events

Content Creation \& Storytelling

Produce high\-quality visual and written content including photos, videos, reels, stories and graphics

Coordinate professional photography and videography shoots showcasing property features and lifestyle

Write compelling captions, blog posts and marketing copy in Arabic and English

Develop video content including property tours, resident testimonials, amenity showcases and event coverage

Create branded templates, graphics and visual assets using Canva, Adobe Creative Suite or equivalent

Develop resident success stories and lifestyle content highlighting compound living experience

Produce seasonal campaigns aligned with cultural events, holidays and Saudi Vision 2030 initiatives

Maintain brand voice consistency across all content and communications

Curate user\-generated content and resident testimonials with proper permissions

Develop content pillars covering amenities, community, lifestyle, location and leasing offers

Digital Marketing \& Lead Generation

Manage online property listings on major portals

Optimize listing content, imagery and descriptions for maximum visibility and lead generation

Monitor and respond to portal inquiries

Execute Google Ads and social media advertising campaigns targeting qualified prospects

Develop landing pages and lead capture forms optimized for conversion

Implement SEO best practices across all digital properties and content

Manage email marketing campaigns including newsletters, promotional offers and resident communications

Track lead sources and attribution across all digital channels

Coordinate with leasing team to align digital campaigns with occupancy goals and pricing strategy

Develop retargeting campaigns for website vis