Digital Marketing Specialist/Performance Marketing

We are looking for a results\-driven Performance Marketer / Digital Marketer to join our dynamic marketing team in Dubai. The ideal candidate will have strong hands\-on experience in generating high\-quality leads through Google Ads and Meta Ads (Facebook \& Instagram), with a clear focus on lead quality, conversions, ROI, and business growth.

Candidates with prior experience in Business Setup, Real Estate, Accounting \& Taxation, VAT, Corporate Tax, AML, PRO Services, or other UAE\-based professional services will be highly preferred.

Key Responsibilities

• Plan, execute, manage, and optimize lead\-generation campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook \& Instagram).
• Develop and implement performance marketing strategies aligned with company sales and revenue targets.
• Generate high\-quality leads for Business Setup, Real Estate, Accounting \& Taxation, VAT, Corporate Tax, AML, PRO Services, and related services.
• Conduct audience research, competitor analysis, keyword research, and market analysis to improve campaign performance.
• Monitor key performance metrics including CPL, CTR, Conversion Rate, ROAS, Lead Quality, and Cost per Acquisition.
• Continuously optimize campaigns, budgets, bidding strategies, audiences, keywords, and placements.
• Conduct A/B testing of ad creatives, ad copy, landing pages, audiences, and campaign strategies.
• Work closely with the sales, content, and design teams to improve lead quality and conversion rates.
• Develop and manage retargeting campaigns to maximize conversions from existing website visitors and leads.
• Set up and monitor conversion tracking using Google Analytics (GA4\), Google Tag Manager, Meta Pixel, and other tracking tools.
• Analyze customer journeys and marketing funnels and identify opportunities for improvement.
• Prepare weekly and monthly performance reports with clear insights, recommendations, and action plans.
• Manage marketing budgets effectively and ensure campaigns deliver maximum ROI.
• Stay updated with the latest changes, trends, tools, algorithms, and advertising policies across Google and Meta platforms.

Requirements

• Minimum 2 years of hands\-on experience in Performance Marketing / Digital Marketing.
• Proven experience managing and optimizing Google Ads and Meta Ads campaigns.
• Strong understanding of lead generation, paid advertising, retargeting, conversion optimization, and marketing funnels.
• Experience with Google Analytics 4 (GA4\), Google Tag Manager, Meta Ads Manager, and Meta Pixel.
• Strong analytical and data\-driven mindset with the ability to interpret campaign performance and take corrective action.
• Proficiency in Excel / Google Sheets for campaign reporting and analysis.
• Strong communication, coordination, and project management skills.
• Ability to manage multiple campaigns and marketing channels simultaneously.
• Google Ads and Meta certifications will be an advantage.

Preferred Industry Experience

Candidates with experience in any of the following industries will be given preference:

• Business Setup / Company Formation
• Real Estate
• Accounting \& Taxation
• VAT \& Corporate Tax
• AML \& Compliance
• PRO Services
• Business Consultancy
• Immigration / Golden Visa
• Other UAE professional services

Key Performance Indicators (KPIs)

• Number and quality of qualified leads generated
• Cost Per Lead (CPL)
• Lead\-to\-conversion ratio
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Campaign conversion rate
• Monthly revenue generated through paid campaigns
• Overall marketing ROI

Pay: AED3,000\.00 \- AED5,000\.00 per month

Work Location: In person