Digital Marketing Specialist

Full job description

Job Description – Digital Marketing Specialist

Company: Seven Leisure Travel Agency LLC

Location: Dubai, UAE

Experience: Minimum 2 years

Employment Type: Full\-Time

About the Role

We are looking for an experienced and results\-driven Digital Marketing Specialist with a minimum of 2 years of hands\-on experience in digital marketing, preferably within Travel and tourism, luxury, or lead\-generation businesses.

The ideal candidate should have strong expertise in Meta Ads, Google Ads \& SEO, content strategy, ChatGPT/AI marketing, lead generation, analytics, and digital campaign optimization.

Key Responsibilities

• Plan, execute, and optimize Meta (Facebook \& Instagram) advertising campaigns for lead generation and brand awareness.
• Manage Google Ads, Google Search campaigns, and PPC strategies to generate high\-quality property leads.
• Develop and implement SEO strategies to improve website rankings, organic traffic, and lead generation.
• Conduct keyword research, competitor analysis, on\-page and off\-page SEO.
• Use ChatGPT and AI marketing tools to create content, marketing strategies, campaign ideas, customer communication, and automation workflows.
• Develop AI\-assisted marketing campaigns and identify new opportunities to improve lead conversion.
• Create and manage digital marketing content for Instagram, Facebook, LinkedIn, Google, and other relevant platforms.
• Monitor campaign performance, CPL, CTR, conversion rates, ROI, and overall lead quality.
• Prepare regular marketing reports and provide actionable insights to management.
• Work closely with the sales team to understand lead quality and improve campaign performance.
• Manage retargeting campaigns and audience segmentation.
• Stay updated with the latest Meta, Google, SEO, AI, and digital marketing trends.
• Continuously test new creatives, audiences, ad copies, landing pages, and marketing strategies.

Required Skills \& Experience

• Minimum 2 years of professional digital marketing experience.
• Strong hands\-on experience with Meta Ads Manager and Business Suite.
• Strong knowledge of Google Ads and Google Analytics.
• Proven expertise in SEO and Google search ranking strategies.
• Strong understanding of lead\-generation campaigns and conversion optimization.
• Practical experience using ChatGPT and AI tools for marketing and business growth.
• Knowledge of CRM, lead tracking, remarketing, pixels, conversion tracking, and analytics.
• Strong content\-writing and creative\-thinking skills.
• Ability to analyze data and make decisions based on campaign performance.

Candidates with a proven portfolio and measurable results in Meta Ads, Google Ads, SEO, and AI/ChatGPT marketing are highly preferred.

Pay: From AED3,000\.00 per month

Work Location: In person