Junior Brand Manager

Company Overview

Since 1992, Big Ticket LLC has been offering huge cash prizes and dream cars, creating unforgettable experiences for our customers. Our monthly guaranteed draws give participants the chance to win massive cash prizes, luxury cars, and more, with millions of dirhams awarded to lucky winners every month.

At Big Ticket, we're more than just a raffle; we create moments of hope, joy, and excitement for people around the world. With a mission to turn dreams into reality through exciting games and entertainment and make every draw an event to remember.

Purpose and Objectives for the Role

The Junior Brand Manager will play a key role in planning and delivering integrated marketing campaigns that drive customer acquisition, engagement, retention and commercial performance across the Big Ticket portfolio.

Working within a fast\-paced, high\-performing marketing team, the role supports the Brand Manager in bringing monthly campaigns, new product launches, promotions and wider brand initiatives (CSR, Partnerships etc.) to market. The successful candidate will work cross\-functionally with Creative, CRM, Digital, Social, Commercial, Operations and external agency partners to ensure campaigns are delivered on time, on brand and in compliance with regulatory requirements.

This role requires a commercially minded marketer who combines creativity with strong project management, analytical thinking and who is focused on delivering exceptional customer experiences.

Overall Responsibilities

• Brand Management

+ Support the execution of the annual brand and marketing strategy.

+ Maintain consistent brand identity, look \& feel and messaging across all marketing channels.

+ Ensure all communications align with refreshed brand guidelines and business objectives.

• Campaign Management

+ Lead the planning, coordination, and delivery of integrated Monthly marketing campaigns.

+ Coordinate campaign assets across all channels including Digital, Social media, CRM, Retail, PR, Influencers, Partnerships, and events activation.

+ Review campaign content to ensure accuracy, consistency, and compliance with brand standards and broader industry regulations (internal GCC and external GCGRA).

+ Manage campaign timelines, approvals, and stakeholder communication.

+ Support on broader campaign work across Brand Equity, CSR and NPD workstreams.

• Performance \& Insights

+ Monitor campaign KPIs and drive campaign effectiveness leveraging AI tools such as DragonFly \& Echometrics to support decision making.

+ Produce campaign performance reports with recommendations for continuous improvement.

+ Analyse customer data, market trends, and competitor activity to identify growth opportunities.

• Cross\-Functional Collaboration

+ Develop strong working relationships internally with Creative, Digital, CRM, broader Commercial, Operations, and Customer Experience teams.

+ Develop strong relationships and coordinate with external agencies, media partners, and production suppliers.

+ Ensure marketing activities are delivered accurately, on schedule, and within budget.

• Content \& Customer Experience

+ Contribute ideas for compelling campaigns and additional customer engagement initiatives.

+ Review on\-going marketing content to ensure accuracy, consistency, and alignment with brand standards.

+ Support on delivery of exceptional customer experiences across online and offline touchpoints.

• Regulatory Compliance

+ Ensure all marketing activity complies with internal governance processes and applicable gaming and promotional regulations.

+ Work closely with Legal and Compliance teams to ensure marketing communications are accurate, responsible and approved before launch.

• Budget \& Administration

+ Support in managing campaign budgets, lead on supplier onboarding, purchase orders and invoice management where required.

+ Maintain marketing calendars, project trackers and campaign