Marketing Executive

JOB DESCRIPTION – MARKETING EXECUTIVE

Job Title: Marketing Executive

Department: Marketing

Reports To: Marketing Manager / Operations Manager

Location: UAE

Employment Type: Full\-Time

Job Summary

The Marketing Executive will be responsible for planning and implementing marketing activities to increase brand awareness, customer engagement, sales, and overall business growth. The role involves coordinating digital and offline marketing campaigns, managing promotional activities, supporting social media initiatives, and monitoring market trends and competitors.

Key Responsibilities

• Develop and implement marketing campaigns to promote the company's products, services, and brands.
• Plan and execute promotional activities, offers, events, and seasonal campaigns.
• Coordinate with the social media and creative teams for marketing content, campaigns, and promotions.
• Manage and monitor social media marketing activities across platforms such as Instagram, Facebook, TikTok, and other relevant channels.
• Create marketing briefs, promotional materials, and campaign proposals.
• Coordinate with designers, photographers, influencers, agencies, and other external vendors when required.
• Conduct market research to identify customer preferences, market trends, and competitor activities.
• Monitor competitor pricing, promotions, products, and marketing strategies.
• Support the development and execution of brand\-building activities.
• Assist in planning marketing budgets and monitor campaign expenses.
• Track campaign performance and prepare regular marketing reports.
• Monitor customer feedback, reviews, and engagement to identify opportunities for improvement.
• Coordinate with the sales and operations teams to ensure marketing campaigns support business objectives.
• Assist in launching new products, branches, services, or promotional campaigns.
• Maintain marketing calendars and ensure campaigns are executed according to schedule.
• Support outdoor advertising, printed materials, promotional displays, and other offline marketing activities.
• Build and maintain relationships with influencers, business partners, and promotional vendors.
• Ensure all marketing activities are consistent with the company's brand image and guidelines.
• Perform any other marketing\-related duties assigned by management.

Required Qualifications \& Skills

• Bachelor's degree or diploma in Marketing, Business Administration, Communications, or a related field.
• 2–4 years of experience in marketing, preferably in the UAE.
• Experience in F\&B, restaurant, café, retail, FMCG, or hospitality marketing, perfume, chocolate or Flower is an advantage.
• Good knowledge of digital marketing and social media platforms.
• Strong communication and interpersonal skills.
• Creative thinking with the ability to develop new marketing ideas.
• Good analytical and reporting skills.
• Ability to manage multiple campaigns and deadlines.
• Good knowledge of MS Office, particularly Excel and PowerPoint.
• Knowledge of Canva or other basic design tools is an advantage.
• Knowledge of Meta Ads, Google Ads, TikTok Ads, and other digital advertising platforms is an advantage.
• Fluency in English and Arabic Language.
• UAE driving license is required

Key Performance Indicators (KPIs)

• Increase in brand awareness and customer engagement.
• Marketing campaign performance and ROI.
• Growth in social media reach and engagement.
• Lead generation and conversion from marketing campaigns.
• Successful execution of promotional campaigns and events.
• Achievement of marketing and sales targets.
• Timely submission of marketing reports.
• Effective management of marketing expenses and budgets.

Working Conditions

• Full\-time position based in the UAE.
• May require travel between company locations, events, branches, or promotional activities.
• May occasionally require work outside normal working hours during campaigns, events, or product launches.