Marketing Executive (Scientific & Laboratory Instruments)

Job Description: Marketing Executive (Scientific \& Laboratory Instruments)

We are seeking a versatile and technically fluent Marketing Executive to drive the commercial growth of our scientific products and laboratory instruments portfolio. In this role, you will design and execute targeted B2B marketing strategies across a diverse client landscape, ranging from academic researchers and pharmaceutical scientists to R\&D engineers in the Oil \& Gas and manufacturing sectors. You will be responsible for translating complex technical specifications into high\-impact campaigns that address the unique procurement processes, regulatory environments, and technical needs of each industry vertical.

Key Responsibilities

Sector\-Specific Campaign Management:

• Multi\-Industry Target Marketing: Develop and execute tailored marketing strategies that speak to distinct buyer personas, including Academia, Pharmaceuticals \& Clinical R\&D, Oil \& Gas / Industrial R\&D, etc.
• Highlighting regulatory compliance (e.g., FDA, GMP/GLP, ASTM, IECEx), data integrity, and throughput efficiency. Emphasizing ruggedness, precision, safety certifications, and return on investment (ROI).
• Lead Generation: Build and manage multi\-channel inbound and outbound campaigns (email, SEO/SEM, paid search) to feed the sales pipeline with high\-quality leads.Content Strategy:
• Value Proposition Mapping: Translate complex instrumentation features into clear, benefit\-driven content (e.g., application notes, white papers, case studies, and compliance guides).
• Digital Content Management: Maintain website product pages, ensure high\-ranking SEO for technical industry search terms, and author blog posts on emerging industrial testing standards.

Event Execution \& Product Launches

• Trade Shows \& Exhibitions: Plan and coordinate company presence at high\-value industry events spanning academic symposia, pharma expos, and heavy industry conventions.
• Virtual Product Showcases: Organize and host webinars, product launch events, and digital demonstrations alongside application specialists to engage distant industrial and global clients.

Market Intelligence \& Analytics

• Industrial Trend Tracking: Monitor changing government regulations, shifting research grants, oil price impacts on R\&D spending, and product positioning.
• Performance Reporting: Track, analyze, and report on the ROI of all marketing activities using marketing analytics tools to continuously refine targeting strategies.

Requirements and Qualifications

Education

• Required: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Preferred: A background, minor, or double\-major in a relevant scientific or engineering discipline (e.g., Chemistry, Chemical Engineering, Biotechnology, Material Science, or Physics).

Experience

• Minimum of 2–4 years of experience in a B2B marketing or product management role.
• Proven experience marketing technical hardware, laboratory equipment, analytical chemistry instruments (e.g., chromatography, spectroscopy), or testing tools.
• Experience navigating the long, multi\-stakeholder sales cycles typical of capital equipment procurement in corporate and government sectors.

Technical and Professional Skills

• B2B Tech Stack: Experience with industry\-standard CRMs and marketing automation platforms.
• Industrial Literacy: Ability to understand and discuss complex topics like ASTM standards, QA/QC testing workflows, and industrial compliance certifications.
• Design \& Tools: Familiarity with Google Analytics, basic SEO/SEM tools, and content design tools (e.g., Canva, Adobe Creative Suite).

Soft Skills

• Cross\-Functional Communication: Ability to collaborate seamlessly with application chemists, service engineers, sales teams, and corporate procurement heads.
• Adaptability: Comfortably shifting marketing tones between academi