Marketing Manager

Overview

B1 Properties is seeking an experienced, innovative, and results\-driven Marketing Manager to join our growing team.

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies and campaigns that generate qualified leads, support sales growth, strengthen brand visibility, and position B1 Properties as a leading luxury real estate company.

Reporting directly to the CEO of B1 Properties, the Marketing Manager will work closely with the CEO and HR to develop and lead the growing Marketing team.

The ideal candidate will be creative, strategic, analytical, commercially minded, and highly results\-oriented, with a proven track record of delivering successful marketing campaigns within the real estate industry. Strong, demonstrable experience in lead generation is essential for this role.

Key Responsibilities1\. Marketing Strategy

• Develop and implement a comprehensive marketing strategy aligned with B1 Properties' business objectives and growth plans.
• Develop and execute effective marketing strategies focused on lead generation, lead quality, and conversion.
• Conduct regular market research to identify industry trends, competitor activity, market opportunities, and customer preferences.
• Develop innovative marketing initiatives that strengthen B1 Properties' position within the luxury real estate market.
• Work closely with the CEO to align marketing strategies with overall business and sales objectives.

2\. Campaign \& Marketing Management

• Manage the end\-to\-end execution of marketing campaigns, including planning, implementation, monitoring, optimization, and reporting.
• Develop, manage, and continuously optimize lead\-generation campaigns across relevant marketing channels.
• Establish campaign KPIs, targets, budgets, and timelines and ensure effective delivery.
• Monitor campaign performance and make data\-driven adjustments to maximize ROI and lead quality.
• Regularly report campaign performance, results, insights, and recommendations to the CEO.
• Manage and oversee the B1 Properties website, ensuring content is accurate, relevant, regularly updated, and optimized to increase website traffic and lead generation.
• Develop and drive the company's digital marketing strategy.
• Work closely with the Social Media Marketing Manager and oversee digital marketing activities, including:
• Google Ads and paid digital campaigns
• Landing pages
• Website content and design
• SEO initiatives
• Social media channels
• Digital content and lead\-generation campaigns
• Plan, manage, and execute external marketing events, including vendor coordination, budget management, logistics, branding, and post\-event evaluation.
• Manage relationships with external marketing agencies, vendors, media partners, and other marketing service providers where required.

3\. Brand Management

• Increase B1 Properties' brand visibility, awareness, and market presence across relevant marketing channels.
• Ensure all marketing communications and materials consistently follow B1 Properties' brand guidelines and maintain the company's luxury brand image.
• Act as a brand ambassador for B1 Properties both inside and outside the organization.
• Craft, curate, review, and oversee all published marketing content to ensure it reflects B1 Properties' vision, values, positioning, and standards.
• Maintain a consistent brand identity across digital, print, social media, events, and other marketing channels.
• Build and maintain strong professional relationships with clients, stakeholders, media, vendors, and industry partners.
• Identify opportunities for PR, partnerships, media exposure, and brand collaborations.

4\. Reporting \& Data Analysis

• Measure, analyze, and report on marketing and campaign performance.
• Track key marketing metrics, including lead volume, lead quality, cost per lead, conversion rates, campaign ROI, website traffic, and digital performance.
• Provide tim