Marketing Manager - Brand Strategy

Marketing Manager - Brand Strategy Job Snapshot * Role: Marketing Manager * Location: Dubai UAE * Industry: Apparel and Fashion * Experience: 5 years in brand marketing and strategy * Job Type: Full-time Position Overview Marketing Manager - Brand Strategy role in Dubai UAE Apparel and Fashion industry is a key hiring opportunity focused on driving brand growth, campaign execution, and strategic marketing initiatives. This role is responsible for developing integrated marketing strategies, managing budgets, and delivering impactful campaigns that enhance brand visibility and commercial performance. Job Details Country: UAE City: Dubai Industry: Apparel and Fashion Function: Marketing Management Salary: 18000-28000 (Estimated salary range based on similar jobs in Dubai; please confirm the final offer with the employer.) Gender: Any Candidate Nationality: Any Job Type: Full-time Role Context This role leads marketing strategy and execution for assigned brands, ensuring alignment with business objectives and market positioning. It plays a central role in strengthening brand equity, optimizing marketing spend, and driving customer engagement across multiple channels. Key Responsibilities * Develop and implement short-term and long-term marketing strategies for assigned brands * Manage end-to-end marketing campaigns including store launches and promotional activities * Coordinate with internal teams and external agencies to deliver campaigns within budget * Plan and execute integrated communication strategies across digital and offline channels * Manage media planning and optimize marketing investments for maximum impact * Build and maintain strong relationships with media partners and agencies * Ensure brand consistency across all communication and marketing materials * Monitor campaign performance and adjust strategies to improve results * Support business growth through targeted marketing initiatives and brand positioning Ideal Profile * 5 years of experience in marketing, preferably within fashion or retail industry * Strong understanding of brand management and integrated marketing strategies * Experience managing budgets and optimizing marketing spend * Ability to lead campaigns across multiple channels and markets * Strong communication and stakeholder management skills * Analytical mindset with focus on performance tracking and improvement * Ability to work in a fast-paced and dynamic environment Skills Set * Brand strategy and positioning * Marketing campaign planning and execution * Media planning and budget management * Digital and offline marketing integration * Agency and stakeholder management * Performance analysis and reporting * Communication and brand storytelling * Retail marketing and customer engagement Why Join Us * Opportunity to lead brand strategy for international fashion brands * Work in a high-growth retail environment with strong market presence * Exposure to multi-channel marketing and global campaigns * Career advancement in brand management and marketing leadership * Dynamic and creative work culture with strong commercial focus About the Company Apparel Group is a leading fashion and lifestyle retail organization in the Middle East, managing a diverse portfolio of global brands and delivering innovative retail and marketing experiences across the region.