Marketing Manager - Digital Acceleration

Marketing Manager \- Digital Acceleration

(20882\)

At One\&Only, we exist to create joy for our guests through anticipation, creativity, precision, empathy and warmth. We tailor every aspect of our guests’ stay to bring their dreams and desires to life. With an atmosphere that’s chic but wonderfully unstuffy™, and a team who are meticulous but warm, we seek to exceed our guests’ expectations at every possible turn.

Glistening on a private apex of Palm Island, One\&Only The Palm is an intimate beach\-front retreat where the wonders of modern Dubai meet the charms of old Arabia. With abundant knowledge and generosity, we anticipate our guest’s every need and surpass expectations. Whether we are designing the perfect family day out or arranging a romantic private dinner, we approach everything with imagination to spark a sense of playfulness, discovery and adventure. This is not simply our job, it’s our passion.

One\&Only The Palm is entering an exciting new era evolving its position as one of Dubai’s most exclusive boutique beachfront resorts through elevated culinary experiences, world\-class wellness with Guerlain, highly personalised service and a powerful new generation of guest experiences.

We are looking for a Marketing Manager – Digital Acceleration to lead the next phase of our digital growth.

This is not a traditional digital marketing role. We are looking for a commercially minded, digitally fluent marketer who understands that luxury is built through desire, relevance and storytelling and converted through intelligent digital strategy.

The successful candidate will accelerate One\&Only The Palm’s digital presence, strengthen direct demand, increase engagement and conversion, and ensure every digital touchpoint reflects the sophistication and exclusivity of the One\&Only brand.

The candidate will sit at the intersection of brand, content, performance, data, social, CRM and commercial strategy, translating insight into action and digital attention into revenue.

Digital Strategy \& Acceleration

• Develop and execute the resort’s digital acceleration strategy across website, social, CRM, paid media, search, partnerships and emerging digital channels.

• Identify opportunities to increase direct bookings, revenue, qualified traffic and conversion through smarter digital journeys.

• Continuously challenge the status quo, bringing new digital platforms, technologies, formats and ideas to the business.

• Use data, analytics and consumer behaviour to optimise the digital ecosystem and identify growth opportunities.

• Partner closely with Revenue, Sales, E\-commerce and Reservations to align digital activity with commercial priorities, key markets and demand periods.

Brand \& Luxury Storytelling

• Protect and elevate the digital expression of One\&Only The Palm, ensuring every touchpoint feels editorial, sophisticated, distinctive and unmistakably One\&Only.

• Translate the resort’s strongest differentiators — private boutique beachfront positioning, villas, Guerlain Spa, yacht arrivals, personalised experiences and Yannick Alléno’s culinary concepts — into compelling digital narratives.

• Develop campaigns that create desire rather than simply communicate offers.

• Move the brand away from generic hospitality content towards high\-impact, culturally relevant and editorial\-led storytelling.

• Work with creative partners, photographers, filmmakers, influencers and content creators to produce best\-in\-class digital assets.

Social Media

• Own the strategic direction of the resort’s social media channels, working closely with the content and communications teams.

• Build a dynamic content ecosystem that balances brand storytelling, experiences, people, culture, food, wellness and commercial opportunities.

• Develop social\-first campaigns designed to drive reach, relevance, engagement and conversion.

• Identify emerging trends, platforms and formats before