Social/Digital Media Specialist

Key Responsibilities

• Develop and manage social media strategies for clients across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other relevant platforms.
• Create and maintain monthly social media content calendars aligned with client objectives and campaigns.
• Coordinate with creative, copywriting, video, and client servicing teams to ensure timely delivery of content.
• Manage day\-to\-day social media posting, scheduling, captions, hashtags, and community engagement.
• Plan and manage Meta, Google, LinkedIn, YouTube, and other digital advertising campaigns.
• Monitor campaign performance and optimize budgets, targeting, creatives, placements, and audiences to improve results.
• Track key performance indicators such as reach, engagement, leads, conversions, CPC, CPM, CTR, and ROAS.
• Prepare weekly and monthly performance reports with insights, recommendations, and action plans.
• Conduct competitor and market research to identify trends, opportunities, and new content ideas.
• Stay updated with the latest social media trends, platform updates, algorithms, and digital marketing tools.
• Coordinate with clients to understand their requirements, campaigns, promotions, and business objectives.
• Manage and respond to comments, messages, reviews, and customer interactions when required.
• Work with the creative team to develop Reels, videos, static posts, carousels, GIFs, and other digital content.
• Monitor campaign tracking and ensure proper implementation of Meta Pixel, Google Analytics, Google Tag Manager, conversion tracking, and UTM parameters.
• Identify performance issues and provide data\-driven recommendations for improving campaigns.
• Maintain proper documentation of campaigns, budgets, reports, approvals, and deliverables.
• Support new business pitches by preparing digital strategies, campaign ideas, competitor analysis, and media plans.

Preferred Skills

• 2–4 years of experience in Social Media \& Digital Marketing.
• Strong knowledge of Meta Ads Manager, Google Ads, LinkedIn Ads, and YouTube Ads.
• Experience with Google Analytics, Google Tag Manager, Looker Studio, and reporting tools.
• Good understanding of content strategy, social media trends, paid advertising, and lead generation.
• Strong analytical and problem\-solving skills.
• Excellent communication and client\-handling skills.
• Ability to manage multiple clients and deadlines simultaneously.
• Basic understanding of creative content, video formats, and social media design requirements.

Pay: AED3,000\.00 \- AED4,000\.00 per month

Work Location: In person